Milan Design Weeks
April 2023

Avant Toi celebrates the strong relationship with art, color and creativity as partners of the Mudec Museum of Culture in Milan for the exhibition "Rainbow: Colors and wonders between myths, art and science", from February 17 to July 2, 2023. This collaboration expands during the Milan Design Week in April with a special exhibit curated by Avant Tol inside Mudec, in which the new 2024 Home collection and unique knitwear pieces are presented with innovative installations, together with a special work of art by Mirko Ghignone as a tribute to the exhibition. On April 20, Mirko Ghianone also holds a live action painting performance, unveiling the techniques and behind the scenes creation of the new collections. A journey that breaks the traditional definitions of fashion by developing in-depth research on art, innovation and new expressive and artistic languages. The collaboration made possible the reprinting of "The Rainbow Book", the catalogue of the historic exhibition "The Rainbow Show", which took place in 1975 in San Francisco.

Mudec
via Tortona 56 - Milano Spazio Delle Culture "Khaled Al Asaad'
20144 Milan

www.avant-toi.it

“We Will Design”, the experimental laboratory promoting by Base featuring designers from all over the world, schools, universities, international institutions and young students, using design to conjure up new tools, practices and experiences developed around the acronym of I.D.E.A. — Inclusion, Diversity, Equity and Accessibility.

The Design Week at Base Milano:  

In the Ground Hall at Base's entrance: Cancel Patriarchy, a large immersive installation by the French artistic collective Claire Fontaine.

We Will Design 2023 is Temporary Home. Exhibit. Kids. Music. Public Program.

Temporary Home: five designers from France, England, Germany, the Netherlands and Greece, will turn casaBASE into an atypical residency, a home, an experimental place, a space of storytelling and interaction with the public.
Exhibit: a big research platform that gathers Italian and international projects and installations on topics and challenges of our time, curated by universities, multidisciplinary collectives, designers and young talents, together with the projectualities arising from the design residencies promoted by Base during the year.
We Will Design – Kids: a child-sized guide and a series of workshops to give to the youngest the opportunity to get closer to the world of design.
We Will Design Music:  every night of this Design Week will vibrate to the sound of We Will Design Music Festival. Inside and outside Base, with the special collaboration of Volvo Car Italia and Le Cannibale.
Public Program: three meetings to explore and experiment the concepts of accessibility, future, community, creative cities, movement, change.

Base Milano
via Bergognone 34
20144 Milan

Superdesign is a Gisella Borioli's project, and this year returns with the artistic direction of Giulio Cappellini, guided by three pillars: Inspiration, Innovation, Imagination. Superdesign is an authorial format, looking towards the future. It is focused on research, extraordinary daily life, freedom of choice, on the mix of classic and avant-garde, industry and craftsmanship, tradition and future, simplicity and wonder, with the knowledge that everything has already been done, that the whole world contributes to the evolution of the habitat around us, that rules and barriers have fallen. Big international brands along with single talents to whom network and technology offer limitless possibilities, are increasingly designing our tomorrow. Superdesign looks ahead again for the 2023 edition, to the design after Design. One art direction only, a common contemporary language, innovation and thinking “next”.

via Tortona 27
20144 Milan

Press Office: Elena Pardini
elena@elenapardini.it
www.superdesignshow.com

Prototype Research Series are native limited editions. Unique limited-edition, made with fabrics and/or treatments resulting from research and experimentation that is not yet at an industrial scale.

Series 07 unveils a special thermochromic technology. The fabric, coated with reactive ink, reveals a vast spectrum of chromatic points, spanning diverse and unexpected degrees of iridescence.

The unreleased garment piece will be presented at Milan Design Week with a dedicated installation.

Stone Island
via Savona 54
20144 Milan

www.stoneisland.com/it

the German Design Council celebrates the finalists of the international competition that involves universities from all over the world. Young design talents are called on to present their innovative projects and offer stimuli for new design configurations. Indeed, the competition involved design students, graduates with innovative and trendy works in the categories of Interior Design, Lifestyle, Eco Design or Materials and Textiles.

one&twenty is the name of the exhibition where 21 selected projects will be presented, one of which will receive the special mention "Best of Best" and the remaining twenty which will receive the title "Winner". The innovative products and solutions proposed by the finalists clearly show that the design of the future combines aesthetics with sustainable utility.

Opificio 31 // Officina 3
via Tortona 31
20144 Milan

one-and-twenty.de

Organized by the New York media company The Slowdown, Take It or Leave It presents an eclectic assortment of hundreds of objects that the designer and architect Paola Navone has collected or designed over time and which during the design week will be part of a free lottery. The idea of ​​the exhibition, curated by Daniel Rozensztroch, comes from a reflection on the role of objects and new productions in contemporary society, already overwhelmed by products of all kinds. The pieces selected for this upcycling initiative will range from antique metal spoons from India, to rare Alessi prototypes created by Navone to fine German porcelain.

Opificio 31 // Spazio Crea
via Tortona 31
20144 Milan

Booking: www.slowdown.tv

A Casa Ovunque '23, MetaVero. MetaVerso is the event of Sfera MediaGroup (childhood division of Rcs MediaGroup), and The Playful Living (the platform of creativity and design co-ProgettAzioni that puts people at the center), which, between physical and digital, looks at new hybrid and connected spaces, dedicated to hospitality.

For the second year, Sfera MediaGroup, with the magazine Style Piccoli, and The Playful Living give life to a visual and experiential story that develops through six dedicated hybrid environments designed for real people: Little Loft, Family Home, Hibryd Space, the Open Square, Food & Drink Concept Store, and Smart Mobility.

via Savona 35
20144 Milan

info@theplayfulliving.com

Vanity Fair participates in the Design Week once again this year, with the new edition of the Vanity Fair Social Garden. An urban oasis of relaxation to discover the highlights linked to the Fuori Salone and the new products, there will be no shortage of new stories, which have always been present in the dna of the magazine. An experiential space animated by a rich schedule of activities to actively involve those present: meetings, talks, interviews, master classes and entertainment initiatives.

Partner tecnico: Acqua Alma

Spazio Bergognone
via Bergognone 26
20144 Milan

Dooor's wave also embraces Archiproducts Milano. With the installation Terra. Inspired by Earth, Studiopepe intends to establish a solid bond with the Earth by envisioning curvilinear furniture as well as genuine and experimental materials, terracotta shades, sand and clay. Dooor folding doors creating passages in between the rooms blend into the environment with natural hues and textured claddings that recall wool, silk, velvet and help conjure an emotional and multisensory experience.

Water partner: Acqua Alma

via Tortona 31
20144 Milan

Contact: info@dooor.it
dooor.it

The brand founded by Stefano Giovannoni presents its new collections, including two important collaborations with Philippe Starck and Estudio Campana. Qeeboo collaborates with Brazilian designers Estudio Campana on the creation of a chair. The “Bacana” chair is the first Campana’s project industrially developed using 100% recyclable polypropylene, known for its durability and resistance. Among the new collections, Stefano Giovannoni introduces Koibuch, a versatile, free standing bookcase. Conceived as a wall of sectioned and pierced stones, the bookcase’s holes are configured as a series of interconnected irregular spaces that can be used to place books, plants o r other objects on.

Photo: Helpyourselfs is a collection of table and side table created by Qeeboo in collaboration with renowned creator Philippe Starck.

Flagship Store Qeeboo
via Crocefisso 27
20123 Milan

Contact: Press Office Ready2Fly
www.qeeboo.com

Tortona Rocks launches the first edition of Altrove, a project that will take place annually, outlining new, unexpected, urban geographies. Transcending the district limits of the Fuorisalone, which sees the exhibition initiatives located in defined areas, the territorial digression has the purpose of fueling an original dialogue between design and Milan, leaving the usual exhibition layouts and making everyday places protagonists to experience new influences, visual and conceptual.

The urban incursion will be in the Giambellino district this year.

Created in collaboration with MilanoSecrets, the acclaimed carnet d’adresse that allows you to discover Milan through unusual addresses, the initiative features a mapping of sites, from the anthropological laboratory of food to the bookshop, from the pharmacy to the historic winery and other contexts.

Photo: Bernard Iachella

Opificio 31
via Tortona 31
20144 Milan

www.tortona.rocks

An immersive, technological space designed for everyone to experience the power of sharing and the opportunity to become networked.

4 technological elements in the space, 4 symbolic charging stations meet participants to connect them to the 4 pillars of Plenitude + Be Charge: sustainability, innovation, future and mobility.

Interacting individually with the elements, generative art creates a visual mood in which to see energy flow and a sonic connection to the environment through different soundscapes created for each element. Driving change means becoming a network and sharing a common vision and direction. The installation shows a change in the immersive environment visually and sonically only when participants decide to interact with all elements simultaneously.

Technology is the tool to create connections and synergy between people, community and environment by following its mission: to be the best ally in the challenge of energy transition.

Opificio 31
via Tortona 31
20144 Milan

Iqos launches its collaboration with the designer and architect Fabio Novembre. Thus Iqos City was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, Iqos Iluma is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the Iqos community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.

Opificio 31//Officina 31
via Tortona 31
20144 Milan

Prelude is the Latvian company that participates for the first time in Milan Design Week by showing its world of "personalized walls". The creators of Prelude, Armands Doķis and Edgars Puķītis, unleash all their creativity in the name of the moto “your walls can talk”, mixing the boundaries of craftsmanship and innovation to create unique pieces that can bring a special story to any environment. Each project is tailor made, born from the encounter between art and design, between tradition and advanced techniques.

Opificio 31 // Arcon
via Tortona 31
20144 Milan

info@prelude.design
www.prelude.design

Labò is the new cultural project promoted by the Rodolfo Ferrari Foundation within the Spa - Società Prodotti Antibiotici.
In synergy with the essence of the place, called to research in the medical field since its foundation in 1947, Labò is a laboratory that expresses itself in its true essence: an experimentation process that starts from an idea or a concept to become a product or an artwork.
The workshop is the distinctive theme of the project: the physical space in which visitors will be welcomed along the exhibition path, and the intangible space of a creative investigation that materialises in the design editions presented.
Labò was born from the will of Alisée Matta, president of Spa and of the Rodolfo Ferrari Foundation, with the aim of making expressions of science, culture and art coexist in the same historic industrial building.

Labò becomes a moment to exchange ideas, to reflect and promote research in the field of creativity, a choral event in which art, design and experimentation come together to show unprecedented results.

Cocktail by invitation only on April 16

Fondazione Rodolfo Ferrari
via Biella 6
20143 Milan

Contact: info@laboculturalproject.com