1995 - Alena Akhmadullina enters the Saint Petersburg Technology and Design Academy. Since the very beginning the designer presents two seasonal collections annually.
2000 - Akhmadullina is a winner of «The Admiralty Needle-2000» contest, a prize winner of the «International Award in Design Smirnoff». A dress from the collection «Dragon is coming!» wins a prize at the contest «Dress of the Year 2000».
In autumn 2000 Alena represents Russia at Mittelmoda in Italy and Gwand Fashion Concepts in Switzerland. She twice takes part in seminars in Denmark – in the international design centre Saga.[readmore]
2001 - In April Alena Akhmadullina shows her first pret-a-porter collection "So will be with all" at the Fashion Week in Moscow. Only six months ago Alena was just the Saint Petersburg Technology and Design Academy graduate. Alena Akhmadullina brand is created.
2004 - Three years after the first show of Alena Akhmadullina’s pret-a-porter collection in Moscow a contract with the Paris showroom MC2 Christine Mazza is concluded.
2005 - On October 2, in Salle Souflot of Carrousel du Louvre centre, within the framework of Paris Women pret-a-porter the 10-th collection of Alena Akhmadullina pret-a-porter SS 2006 is presented. Brand PR-department is opened in the Paris agency Laurent Suchel.
In 2005 the Fashion House starts a fur line. Specialists of fur production get trained at Saga Design Center.
Materials for the collection are bought at the European Copenhagen Furs Auction. Footwear for the
collection and accessories (bags, gloves) are made at Italian factories.
2006 - On February 26 in Paris and on March 25 in Moscow, Akhmadullina shows her pret-a-porter collection. The first show of the fur line. For the collection FW 2006/2007 «Six Girls are Looking for a Refuge» fox fur was bought: red flame-coloured fox and red cross-fox. The designer’s favourite fur is Platinum and Burgundy sheared mink of German production.
2007 - The Fashion House central office is opened in Moscow.
2008 - The first Fashion House Concept Store in Moscow, at 10/2 Nikolskaya street. The premises in a historic building in the centre of the capital are divided into three levels: accessories, pret-a-porter collection, the fur line and space for vip-clients.
Alena Akhmadullina brand is a unique example in the history of Russian and world design. A fashion designer from Saint Petersburg, the Technology and Design Academy graduate has revolutionized the world of fashion. She has become one of the main Russian newsmakers for glossies and fashion columnists in Moscow-Paris-Milan and other European fashion capitals.Akhmadullina showed her first seasonal pret-a-porter collection during the Paris Fashion Week in autumn 2005. Since that time she demonstrates a new collection on Paris runway every season, breaking stereotypes and changing the attitude to Russia as a ‘far from fashion’ country.
In 2007 Alena Akhmadullina opened an office in Moscow. In autumn 2008 the First Concept Store of Alena Akhmadullina was opened in the historical centre of Moscow, in Nikolskaya street.Among Alena Akhmadullina’s clients there are stage stars and popular TV people, people of the world and representatives of business elite. A wardrobe from Alena Akhmadullina is a combination of Russian audacity and Paris sense of style. It is an independently bold but womanly seductive image. Alena Akhmadullina brand was created for those, who achieve a lot but want to keep their identity. Alena Akhmadullina’s models are always on the pages of fashion magazines, always on the must have charts of the season as an individual formula of success.