Alena Akhmadullina history

1995 - Alena Akhmadullina enters the Saint Petersburg Technology and Design Academy. Since the very beginning the designer presents two seasonal collections annually.

2000 - Akhmadullina is a winner of «The Admiralty Needle-2000» contest, a prize winner of the «International Award in Design Smirnoff». A dress from the collection «Dragon is coming!» wins a prize at the contest «Dress of the Year 2000». In autumn 2000 Alena represents Russia at Mittelmoda in Italy and Gwand Fashion Concepts in Switzerland. She twice takes part in seminars in Denmark – in the international design centre Saga.

2001 - In April Alena Akhmadullina shows her first pret-a-porter collection "So will be with all" at the Fashion Week in Moscow. Only six months ago Alena was just the Saint Petersburg Technology and Design Academy graduate. Alena Akhmadullina brand is created.

2004 - Three years after the first show of Alena Akhmadullina’s pret-a-porter collection in Moscow a contract with the Paris showroom MC2 Christine Mazza is concluded.

2005 - On October 2, in Salle Souflot of Carrousel du Louvre centre, within the framework of Paris Women pret-a-porter the 10-th collection of Alena Akhmadullina pret-a-porter SS 2006 is presented. Brand PR-department is opened in the Paris agency Laurent Suchel.
In 2005 the Fashion House starts a fur line. Specialists of fur production get trained at Saga Design Center.
Materials for the collection are bought at the European Copenhagen Furs Auction. Footwear for the
collection and accessories (bags, gloves) are made at Italian factories.

2006 - On February 26 in Paris and on March 25 in Moscow, Akhmadullina shows her pret-a-porter collection. The first show of the fur line. For the collection FW 2006/2007 «Six Girls are Looking for a Refuge» fox fur was bought: red flame-coloured fox and red cross-fox. The designer’s favourite fur is Platinum and Burgundy sheared mink of German production.

2007 - The Fashion House central office is opened in Moscow.

2008 - The first Fashion House Concept Store in Moscow, at 10/2 Nikolskaya street. The premises in a historic building in the centre of the capital are divided into three levels: accessories, pret-a-porter collection, the fur line and space for vip-clients.