Damiano Boiocchi’s past is rich of interesting experiences, from the moment he began to work as a photographer. Perceptions, shots, images captured with great creativity.

In the same period he started to work also in the graphic design, showing a particular and anomalous attitude to privilege the forms and the characters’ simplicity. In the first half of the eighties, he lands into the fashion system, in which, during the past he had the opportunity to be already noticed, but now he did it again whit the help of Vasco Magnani, his great teacher and guide. Searching for new shops, where to be able to distribute the brands’ clothes lines, which he represented, he started his career. Finally, during the nineties, he decided to open his first fashion showroom situated in the center of Milan and thanks to his devotion, he took care of his space turning it into a pleasant and warm environment. From then on, his job became his passion. The relationship with his clients is fundamental and based on the cordiality.