Founded in 2010, DFO provides full-range market development solutions for fashion & lifestyle brands in Greater China. Strategized by their experienced European team and operated by the wholly-owned Shanghai office, DFO develops and executes customized strategies to drive market development and localization. Their services include Wholesale, PR & Social Media, E-Commerce, Retail Development, Crossover Collaborations, and Financing.
MARCH 25 - 29, 2026 @ Crystal Bridge T5 Building (F6)
688 Tianshan Road - Changning District
Brands RTW W's: Tibi, Officine Générale, Bompard, Pomandère, The New Society, Phisique du Rôle, Rita Row, Harris Wharf London, Malej, camilla, Tojha, Jespionne Paris, Ksenia Schnaider, Hagahi, Yacco Maricard, Vianlin
Brands ACC. W's: Flòwze, Tkees, COLDFRAME, Handsome Stockholm, cortté, Ölend
Brands RTW M's: Alchemist, Purple
> Send an e-mail +36 70 402 5512
In this article, we highlight DFO Showroom's following collections: Officine Générale, Purple, Situationist and Tibi.
Click on the designers' images to open their Instagram
OFFICINE GENERALE
Since founding the label in 2012, Pierre Mahéo has committed to building a brand for men and women that is grounded in continuity. An elevated, intentional, and real-world wardrobe that maintains a modern classic style from one season to the next. A Parisian and French vision that extends outward. Collections are transgenerational and positioned for everyday wear. There is a wearable approach to design and an emphasis on good value.
PURPLE
Purple Brand, a luxury denim brand launched in 2018 in Vancouver by a collective of friends, including industry veterans Luke Cosby and Rob Lo (both from the wholesale world). Born from the idea that innovation and style shouldn't be limited to high-end denim, Purple redefines the boundaries of luxury, changing the way we perceive denim by combining the aesthetics of high-end fashion with the accessibility of an everyday wardrobe for multiple occasions; in essence, creating something authentic at an accessible price. Thus, Purple becomes a true powerhouse in the world of denim with a focus on high-quality products and a particular attention to fit.
SITUATIONIST
Situationist is committed to craftsmanship, sustainability, and timeless design. Founded on the principles of quality and meticulous attention to detail, the brand embraces a unique approach to garment-making that prioritizes artistry over mass production. One of the most important things that defines Situationist is the team devoted to the process of making clothes. Each garment created at the atelier in Tbilisi is unique and signed by the seamstress who worked on it.
TIBI
Founded in 1997 in Hong Kong by Amy Smilovic, Tibi is grounded in the concept of Creative Pragmatism, a design philosophy that balances highly conceptual creativity with utility and functionality. Based in New York City, the mindset brand boasts a global luxury specialty store footprint with two stores of its own in New York City and St. Simons Island.
© Modem