Tradeshows
The prêt-à-porter and accessories tradeshows will take place in Berlin as part of Berlin Fashion Week, from the 5th to the 9th July 2011..
Alongside the classified tradeshows, Premium and Bread & Butter, new projects will complete the offering of menswear and womenswear collections.
American agency, BPMW, will present for their first season the Capsule Berlin, a continuation of their sessions in Paris, NY and Las Vegas.
Organisers of the Munich tradeshows, In Fashion Munich, will go to Berlin to join the set of presentations with their tradeshow In Fashion Berlin.
An ethical approach to fashion is always very present at Green Showroom and The Key.to. The former, initially the fruit of two young designers, Magdalena Schaffrin & Jana Keller, is currently supported by investments from the Messe Frankfurt group, in the tradition of its extension into the eco-friendly fashion market with the Parisian Ethical Trade Show.
The street-wear tradeshow Bright will also be there, having taken over the former Stasi building with its graffiti installations for two seasons.