Mercedes-Benz Fashion Week Berlin and PREMIUM Exhibitions are changing their previously announced dates in second half of july in order to join their efforts with Bread & Butter from July 1 to 3. “In the interest of what is best for Berlin we have decided to change the dates of this season’s Mercedes-Benz Fashion Week Berlin,” said Maia Guarnaccia, Vice President IMG Fashion Europe. While the new dates present certain challenges to many of the German and Berlin based designers that show with us, we have, in consultation with our partners and designers, agreed to move our dates so that Berlin may present a unified fashion platform to the international fashion industry in July 2009.”
Norbert Tillmann, PREMIUM organiser and owner supports the idea: “Right from the beginning it was important for us to find a common date with all other Mercedes-Benz Fashion Week Berlin protagonists – everything else would be counterproductive. In times of recession all fashion trade show organisers should come together and – for the sake of exhibitors and buyers – produce a groundbreaking fashion week. The discussion regarding the perfect operative date reveals the importance of Berlin as a strong and internationally relevant fashion metropolis!”

Mercedes-Benz Fashion Week Berlin: July 1, 2009 – July 4, 2009
www.mercedes-benzfashionweekberlin.com

PREMIUM Tradeshow: July 1, 2009 – July 3, 2009
www.premiumexhibitions.com