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TURKEY / Silvian Heach new opening in Turkey
by Modem – Posted March 26 2014
© Modem

In a few months ARAV Fashion announces two openings in the Turkish market

In a few months ARAV Fashion announces two openings in the Turkish market; the first store Silvian Heach Kids in the PRIMEMALL of Gaziantep AVM in December 2013, followed by the opening of Silvian Heach flagship in the city of Adana in January 2014.
Turkish area is a high potential market, and this assumption is at the basis for a further development plan undertaken by the Group. In the next two seasons, Arav Fashion has 4 openings in its program dedicated to Silvian Heach Kids and 2 reserved for the Silvian Heach brand up to, within three years, a complete penetration of the Turkish area with 25 kids stores and 15 for the women's collections.

Mena Marano, CEO of Arav Group, says: "I'm proud of these new openings. The expansion project in Turkey perfectly fits into the broader process of internationalization planned for our brands. Today, internationalization is a key element in order to continue to grow though, I want to clarify, we will continue to open new flagship stores in our country."

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