The 10th edition of FIRENZE4EVER will take place in Florence, from January 10th to 12th.

Twice a year, the high-end Italian concept store Luisa Via Roma rocks the city of Florence with FIRENZE4EVER, an event that celebrates the beginning of a new fashion season. In fact, FIRENZE4EVER has been reputed for attracting a great deal of international fashion journalists and bloggers over the past 5 years. This season, the edition named Oriental Obsession will turn its attention to the East, with special guests from China, including musician BoA, actress and model Chrissie Chau, and songstress Momo Wu.

In addition, the organizers of FIRENZE4EVER will a hold private dinner in the historic Palazzo Vecchio, followed by an exclusive party. Finally, Fashion & Technology Lab, the newest addition to the program, will offer invited guests, media representatives and web experts the opportunity to interact with fashion designers and industry leaders, through various panel talks.

More information on Luisaviaroma.com

Picture courtesy of Luisa Via Roma.