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DENMARK / Copenhagen: Gallery Studio - its New Strategy
by Modem – Posted November 20 2014
© Modem

For the upcoming Copenhagen Fashion Week, from January 28th to February 1st, Gallery Studio will unite over 200 leading fashion brands in Copenhagen, offering a complete experience that incorporates fairs, showrooms, stores, restaurants and the city pulse of Copenhagen.

‘The traditional fair has not changed for decades, unlike its visitors who wish to experience the city life as well,’ noted Christian Gregersen, Gallery Studio’s CEO, in an official press release. ‘Gallery Studio will just like a fashion fair invite and fly buyers and press to Copenhagen. But instead of just one venue, the visitors can now easily get to the showrooms where there is, according to experience, a better chance of doing business.’

In this context, Gregersen will be hosting shows and events in collaboration with Jeudan Real Estate in the center of Copenhagen, and also collaborate closely with stores, restaurants and nightclubs, to create the best possible experience for the visitors. In addition, Gallery Studio will provide special services for press and buyers, such as 80 shuttle cars free of charge, and free limousine rides during the entire fashion week.

Confirmed brands that will be represented by Gallery Studio for the next fashion week are: Rick Owens, Moschino, Missoni, See by Chloe, La Martina, Hudson, Blauer, Pierre Balmain, Karl Lagerfeld, Elsa Adams and NN07.

For more information, please consult the studio’s website.

Picture courtesy of Gallery Studio.

© Modem