Zadig & Voltaire has signed a deal with Chalhoub group, a Dubai-based expert in the distribution of luxury brands throughout the Middle East, that already successfully developed distribution strategies for several luxury brands, including Christian Dior and Nina Ricci. The brand’s CEO, Thierry Gillier, stated that Zadig & Voltaire ‘’has signed a strategic partnership with the Chalhoub group, who will bring us a new visibility". The French ready-to-wear brand is already reputed across Europe and in the United States, with more than 300 stores in 50 countries, and is now ready to hit the Middle Eastern market. In this context, Zadig & Voltaire aims to launch 12 news stores in the region by 2020, including a boutique in Qatar; set to open in 2015. As of today, the brand has two retail spaces in Dubai, including a flagship store on Fashion Avenue Rotunda, and two corners (men’s and women’s) at Galeries Lafayette.

More information on www.zadig-et-voltaire.com.

Picture courtesy of Zadig & Voltaire.