The Milanese trade-show joins Sport Movies & Tv 2014.

WHITE Milano joins the Sport Movies & Tv 2014 – 32nd Milano International FICTS Fest, from December 3rd to 8th. For this occasion, the Italian trade-show for contemporary ready-to-wear did a special installation in the Palazzo Giureconsulti, where the Federation Internationale Cinema Television Sportifs (FICTS) takes place. The FICTS is considered to be the leading festival for sports media. The festival’s program includes screening, meetings, workshops, and exhibition, which are all focused on athletic activities. In this context, WHITE is showcasing the fusion between fashion and active-wear, through four brands that represent the trade-show’s heritage. The chosen labels are Avirex, K-Way, Porselli, and Superga.

More information on WHITE’s website

Picture courtesy of White Milano.