Gareth Pugh, House of Holland and Jean-Pierre Braganza are the winners of the Autumn/Winter 2015 edition of the Fashion Film Awards. The British Fashion Council (BFC) financially supported the production of their fashion movies, which will be presented for the first time to an open public at the Somerset House, during London Fashion Week, at the end of February 2015.

In addition, River Island, sponsor of the event, teamed up with Jean-Pierre Braganza to create a film using Google Cardboard – a revolutionary new form of experiencing film through a virtual reality headset. "We’re delighted to see River Island using Google Cardboard to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience," stated Peter Fitzgerald, UK Sales Director at Google and President of the BFC Digital Pillar. "It’s a great example of how fashion and tech continue to drive and inspire each other."

The BFC’s Fashion Film initiative, supports both menswear and womenswear designers wishing to use film as a medium of communication. Each season, Fashion Film provides funding and on-schedule screening opportunities at either London Fashion Week, or London Collections: Men (LC:M). Since its inception in February 2012, Fashion Film has helped fund designers including Christopher Raeburn, Eudon Choi, Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling to work with directors and producers, such as Ellen Von Unwerth, Matt Lambert and Nick Knight.

Picture courtesy of British Fashion Council.