Only months after opening their first boutique in Los Angeles, Mary-Kate and Ashley Olsen, the founders of the ready-to-wear brand The Row, announced that they will inaugurate their first East Coast flagship store by the end of 2015. In fact, the twin sisters recently signed for a 1910 townhouse located on New York’s Upper East Side, which will host the future store. Reputed for a minimalistic approach to fashion, The Row perfectly embodies the pure and refined aesthetics that inspired its retail spaces. The brand’s West Coast boutique is characterized by an essential elegance, that mixes mid-century elements with an ultra-modern design, while keeping the original architecture and decorative elements of the building.

For more information, visit the brand’s website: www.therow.com

Picture courtesy of The Row (Spring/Summer 2015 collection).