From June 15th to 17th, the British Fashion Council (BFC) will help support and promote British designers selling pre-collections in London. In fact, the BFC will leverage interest from guests attending London Collections Men (June 12th to 15th) in addition to driving womenswear buyers and press by throwing the spotlight on initiatives supporting pre-collection activity from the 15-17 June.

“The designer fashion sector has responded to the demand for collections that fall outside the traditional Spring/Summer and Autumn/Winter period with collections that in some cases now account for up to 70% of sales for some fashion brands,” explained Caroline Rush, BFC’s Chief Executive in an official release. “It’s important that we celebrate the designers that are selling pre collections in London and make it a date in the diary for press and buyers from all over the world.”

In this context, from June 15th to 16th, in a collaboration with The Hoxton, the BFC will launch The Hoxton Collective, a brand-new showroom in The Apartment at The Hoxton, Holborn. The showroom will feature a curated group of collections from ready-to-wear designers including Alexander Lewis, Huishan Zhang, Marques’Almeida, Phoebe English and Zoë Jordan. The Hoxton, who run Hoxtown, a series of events monthly at their hotels supporting local emerging talent, are therefore joining forces with the BFC to help assist these up-and-coming British designers.

In addition, from June 16th to 17th, designers including Alexander Lewis, Amanda Wakeley, Bora Aksu, Isa Arfen, Issa, Jonathan Saunders, OSMAN, Preen by Thornton Bregazzi, Peter Pilotto, Roksanda, Roland Mouret and Rupert Sanderson will host showrooms, presentations and salon-shows in what is to become a focal period for pre-collections making it easier for buyers to do business in the capital. Finally, reputed British brands, such as Anya Hindmarch, Burberry and House of Holland, will showcase their pre-collections across May and June, 2015.

For more information, please consult the London Pre-Collections dates and details on BFC’s website.

Picture courtesy of the BFC.