The Italian womenswear label Momonì is going to open its flagship store in the heart of Florence. The official launch will take place during the 88th edition of Pitti Immagine Uomo on Wednesday, June 17th, 2015.

After establishing itself in Paris and Milan, Momonì’s aim is to conquer Florence, a city which is reputed for being one of the most dynamic up-and-coming fashion capitals, especially coveted and appreciated by menswear industry players. The Tuscan flagship store will feature a modern interior design in a French-inspired vintage environment, and will carry all the brand’s lines, including ready-to-wear, shoes and accessories.

Founded in 2009, Momonì is part member of the retail group NyKy, which was established in 2008 by Alessandro and Michela Biasotto. The brand is renowned for its simple and sophisticated volumes and delicate fabrics, which are sublimated by artisan detailing that pays homage to Italian craftsmanship and tradition.

More information on www.momoni.it.

Picture courtesy of Momonì.