Luisa Via Roma and Hasbro launch a charity project to help victims of the Nepal earthquake. The Italian concept store and the international toy giant asked 12 international fashion designers to customize twelve My Little Pony toys, namely Balmain, Delpozo, Faith Connexion, Fendi, Gareth Pugh, Manish Arora, Marni, Mary Katrantzou, Missoni, Rick Owens, Roberto Cavalli, and Versace. The brands showcased their very own version of My Little Pony at the opening night of Luisa Via Roma’s event FIRENZE4EVER, earlier this week. The pieces will be put up for auction on Ebay today, and the revenue from this sale will go to Save The Children, an international non-governmental organization that promotes children's rights and funds humanitarian relief operations in Nepal.

See the whole collection on FIRENZE4EVER’s website.

Picture courtesy of Luisa Via Roma and Hasbro.