The Premium Group, owner of the Premium and Seek trade-shows, has acquired the sportswear and street-wear rooted trade-show Bright.

“With the influential Premium on the one hand and Bright and Seek on the other, we are strengthening Berlin’s reputation as a fashion hub while taking the lead with a powerful, progressive menswear selection. The creative side of things, and with it the speed with which trends can be identified, will remain separate, in order to ensure that the individual shows retain a clear and unmistakable profile,” said Jörg Arntz, Managing Director of Premium Group. 

Bright founders Marco Aslim and Thomas Martini have sold their shares, but they will continue to act as managing directors of the trade-show. This season Bright was located alongside Seek at Arena Berlin for the first time, and featured a combined total of 600 exhibiting brands. Both buyers and brands welcomed the re-location of the trade-show.

More information on www.brighttradeshow.com

Picture courtesy of Bright.