[size=14][red]The “WOW by Highsnobiety”[/red][/size] project is being held in conjunction with WHITE and LUISAVIAROMA for the WHITE Milano the tradeshow, held from January 16 to 18, 2016.

Labels and designers selected by Highsnobiety, WHITE and the city’s LUISAVIAROMA include Katie Eary, Blood Brother, MISBHV, Soulland, Tonsure, GCDS and Numero 00.

While there, Highsnobiety‘s editorial team will reinterpret pieces from designers, reworking them for a series of unique editorial shoots taking place during the tradeshow.

Previews for the exclusive shoot will be published first at LUISAVIAROMA.com, providing readers with an exclusive “first mover” opportunity to purchase featured pieces from the Florentine store.

The project represents a meeting of minds between the publication and the retailer, bridging their respective worlds and giving rising labels and deserving designers access to further business as well as the online buying public.


White Man & Woman
from January 16 to January 18 2016
all venues open 9.30am to 6.30pm
via Tortona 27 & 54
20144 Milan