ETRO announces the opening in Hamburg of its third German flagship store. After the unveiling of the Berlin store (210 sqm) in 2002 and Munich (330 sqm) in 2003, this new retail outpost will respond to the growing demand of ETRO’s valued clients in Germany, a market that spurred a 15% increase in sales in the first nine months of 2009.

The double boutique - located in Hohe Bleichen, 7, in the Grosse Bleichen urban zone, next to Neuer Wall - has seven store windows around the perimeter of the newly constructed building.

The two adjacent stores span a total surface area of 400 sqm, of which 170 sqm dedicated to the women’s collections and 230 sqm to the men’s collections.

The menswear store, the first in Europe to showcase exclusively the ETRO men’s collections, is arranged across several levels to segment the light and spacious rooms.