Burberry has announced the appointment of Christopher Bailey to a newly created position of Chief Creative Officer. Christopher Bailey has been Burberry's Creative Director since 2001.

Angela Ahrendts, Chief Executive Officer of Burberry declares, “It is with great pride and honour to announce Christopher’s new position of Chief Creative Officer.

Christopher said that “His truly honoured and humbled to be recognised in this way”…

According to Angela, Christopher has innovated, protected and modernised every aspect of the company the past nine years, giving it an identity and a point of view that is completely unrivalled. “Christopher Bailey is the generation’s greatest talent he does it all with the unassuming humility” Angela Ahrendts said.