Time kicks off the 2th edition of Contemporary Fashion Award. The brand accelerator organized by [red]White Milano and the Italian Chamber of Fashion Buyers[/red], under the patronage of the Municipality of Milan and with the support of Lancia, continues its project to promote contemporary fashion.

Time Award strives to make research brands widely known, thanks to the influence of top Italian multi-brands in The Best Shops circuit and important international stores.
In the Time Award are allowed to participate men’s and women’s clothing and/or accessories brands created or produced by companies that operate in the contemporary fashion sector. Participants must demonstrate an innovative and a distinctive style, in term of research, materials, price and distribution.

The jury, headed by [red]Mario Dell’Oglio[/red] (President of the Italian Chamber of Fashion Buyers), will evaluate the applications and will select 10 finalists, who will showcase their creations for the Spring/Summer 2017 season during the White Show (18, 19, 20 June, 2016).

The 2016 edition will announce two winners, one for Men’s or Women’s clothing and one for Men’s or Women’s accessories, who will have the chance to establish a direct contact with potential clients through a series of trunk show in Italy and abroad, in partnership with ICE- Italian Trade Agency.
In addition to special prizes, the designers of Time Award 2016 will have the opportunity to participate in some online contests: whoever gets the most votes will realize two accessories related to the car. Furthermore, those who vote can win vouchers to spend in the shops belonging to the circuit Italian Chamber of buyers.

On May 4 2016 in Bologna, Lancia unveiled the result of collaboration with the winner of the first online contest - the designer Luca Larenza - who presented his Mya Bag, the new bag coordinated to the new Lancia Ypsilon Mya.