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ITALY / Milan: The new store So - Milano has opened in September
by Modem – Posted September 16 2016
© Modem

A new reality makes its entrance to the Milanese retail market. So - Milano, an innovative project created by Aldo Carpinteri, CEO and founder of Stefania Mode in Trapani, and Giordano Ollari of O' - Officina in Parma, has opened at the beginning of September, in the setting of piazza Risorgimento, in a historic palazzo, in the heart of Milan.
The boutique, designed by Baciocchi Associati studio of the architect Roberto Baciocchi, is conceived as a space hosting the multifaceted codes and languages of contemporary fashion and it is dedicated from time to time to different designers and promising names on the international fashion scene.

The first two protagonists are J.W.Anderson, a brand created in 2008 and Victoria Beckham.

So - Milano
p.zza Risorgimento 8
20129 Milano

© Modem