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The Bfc collaborates with Google for a fashion platform


December 16 2016
Fashion

The British Fashion Council collaborates with the Google Arts & Culture division - the online database dedicated to art, history and culture created by Google Cultural Institute - to launch a digital educational platform revealed on the occasion of the British Fashion Awards ceremony held last 5 December in London.
The aim of the non-profit project, supported by the BFC’s Education Foundation, puts the spotlight on the creative value, heritage and artisanal know-how of the British industry, delineating the path of the designers who shaped the history of the English fashion, through multimedia contents, exhibits, videos and virtual reality experiences. From the historic brit brands such as Burberry, Vivienne Westwood, John Lobb, Stella McCartney, Harris Tweed, to the emergent talents J.W. Anderson and Erdem, the photographer of swinging sixties David Bailey and i-D magazine. The platform - available via desktop, laptop and mobile - also includes the archival materials featuring the key moments and protagonists of the UK’s fashion panorama, such as Naomi Campbell and Christopher Bailey or the Kate Moss’ catwalk debut in London.

Sarah Mower, journalist of Vogue Usa, is the author of short films on 360-VR devoted to creative personalities who talk about their career. Among these Joan Burstein, the founder and honorary chair of the famous Browns boutique, the English accessories designer Anya Hindmarch and Edward Enninful, fashion director of W magazine.

For the launch of the initiative, Paul Smith has realized a special Google Cardboard - a platform for virtual reality - with online exhibits that feature five objects that resound with his brand. And in view of London men’s fashion week that will kick off next January, there will be a section dedicated to menswear, with a focus on Dylan Jones, Jim Chapman and Nick Knight.