"...Following the prestigious invitation by Pitti Immagine to participate in the January 2010 Pitti Uomo event, Notify and Ron Arad are collaborating to create a unique installation set in the grounds of the Palazzo Dei Congressi in Florence.

The Limonaia building, adjacent to the sculpture, not only provides a perfect pavilion from which to view the figures, but also an interesting oblong canvas to carry an extremely long format for a moving image presentation.

The Light Surgeons, our long-time collaborators in every project that requires film making, were recruited to create a unique cinematic experience to celebrate the singular characteristics of Notify.

The 30 metre long wall of the Limonaia is alive with images, both embedded and projected. These are unified by the specially-crafted sound-scape."


Ron Arad 2009



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Special Guest of Pitti Uomo 77

Limonaia
Giardino di Villa Vittoria
Piazza Adua, 1
Firenze

12-15 January 2010
Opening Hours : 9 :00am – 6 :00pm