ITALY / Milan: White Man & Woman - Nehera debut as special guest and Wood Wood comes back
May 16 2017
The June 2017 edition of White Man & Woman - on stage from June 17th to 19th – marks the debut of Nehera as Special Guest at the Only Woman section.
Nehera is a label that has made history in Eastern European womenswear. Founded in 1930 by the visionary entrepreneur Jan Nehera, over the years the brand has reached over 130 shops worldwide, that is in Europe, in the United States and in Africa. In 2014 it underwent a remarkable re-launch thanks to Ladislav and Bibiana Zdut, who have strongly believed in this aesthetic project, capable of merging sculpted silhouettes with a sartorial attitude. Since 2015 Nehera has been a constant presence in the official calendar of Paris Fashion Week. Former Czechoslovakia has always been regarded, geographically speaking, as a bridge between East and the West and Nehera contemporary fashion features this double cultural influence.
This edition of White Man & Woman is marked by the return of Wood Wood, Danish brand that last January hit the catwalks at Base in via Bergognone within the calendar of Camera Nazionale della Moda Italiana. Also this time Wood Wood’s presence has originated from the partnership between the Milanese trade show, under the aegis of the Municipality of Milan, and Copenhagen’s trade- fair Revolver in the framework of Revolver Inside White, the creative exchange project that has reached approximately 40 brands and is going on show at ex Ansaldo in Via Tortona 54.
Among other designers that are going to display their collections in June: Henrik Vibskov and House of the Very Island’s; P.E Nation, another outstanding name in the Only Woman section, represents the female activewear, just like VA Victoria Andreyanova, capable of merging elegance, comfort and clean lines. As regards the accessories, Toga Pulla stands out owing to their creative grit achieved through the shiny and hardened metal decorating their shoes. Dorateymur is a cutting-edge shoewear brand featuring a sculptural design, it was founded in 2012 and is constant presence at the trade-fair.