Brooks Brothers will celebrate its milestone two hundred year anniversary in 2018.
Signature events and activations are planned throughout the year around the world and will begin during January in collaboration with Pitti Immagine Uomo 93 in Florence, Italy.
On January 10, 2018, Brooks Brothers will stage its first-ever fashion show within the storied Salone dei Cinquecento in the historical landmark Palazzo Vecchio. Palazzo Vecchio will also be the site of a sweeping retrospective of Brooks Brothers’ legendary archives. The exhibition will open to the public January 11-14.
“Pitti Uomo istheglobal platform for the menswear industry and Brooks Brothers proudly accepted the invitation to celebrate our bicentennial this year,” said Claudio Del Vecchio, Chairman and CEO of Brooks Brothers.
“We are really pleased that Brooks Brothers has chosen Florence and Pitti Uomo to start the twelve months of celebrations for such an important anniversary,” said Raffaello Napoleone, CEO of Pitti Immagine. “Brooks Brothers will be the Special Event at this coming edition of the fair: an occasion marking the 200 years of history of a brand that has become a true icon of style, with a series of events that will take place in a symbolic venue of the city."