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First steps in Paris Men's Fashion Week SS20


Fashion

BODE



Bode is a luxury menswear brand that expresses a sentimentality for the past through the study of personal narratives and historical techniques. Modern workwear silhouettes united with female-centric traditions of quilting, mending, and appliqué shape the collections. Each piece tells a story, and is tailor made in New York.

Bode was the first female designer to show at NYFW: Men’s. She’s paving the way for women entrepreneurs in the menswear industry. The brand began with a collection of one-of-a-kind garments composed entirely of antique textiles and continues to reinvigorate American menswear through the art of storytelling.

More information: Bode

Runway show on 18th June at 12:00
RSVP: KCD Paris/Renee Barletta : bode@kcdworldwide.fr
Showroom from 20th to 25th June





EYTYS



Eytys is a rapidly-growing apparel brand founded in Stockholm in 2013 by childhood friends since they were 12 years old, Max Schiller and Jonathan Hirschfeld . It all started with a personal desire to create footwear with a no-fuss functionality, a design philosophy which inspired collections that have grown to include jeans, and most recently ready-to-wear. Equally important is the community around the brand that shares a passion for the creativity at the heart of the Eytys mission: highlighting and connecting the creative community around the world.

Eytys hit the ground running with the “Mother” — a plimsoll sneaker with a significantly thick rubber sole and minimal upper, inspired by US Navy deck shoes from WWII. The Mother was an updated classic focused on distorted proportions, comfort and functionality. The brilliantly simple, unisex design demonstrated from the get-go that Eytys possessed intimate understanding of the malleability of style. The Mother was Eytys take on a perfect shoe, a style that could be worn with any outfit.

While most other companies bought pre-fabricated rubber soles, Eytys opted to create their own moulded version with a thicker profile and air holes for weight distribution, adding a cork footbed to ensure maximum comfort. The style remains one of the company's bestsellers.

More information: EYTYS

Presentation on 20th June From 19:30 to 22:00 @13 rue d'Aguesseau 75008
RSVP: RITUAL PROJECTS : events@ritualprojects.com
Showroom from 20th to 257th June @5 rue Sainte-Anastase , 75003




RHUDE



RHUDE, founded by Rhuigi Villaseñor in 2015, is a design venture to showcase ready-to-wear collections.
Rhude focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit.
Rhude celebrates the youth and elegance through simple and functional clothes.
All products are made in the U.S.A, with the best fabrics sourced from different parts of the world.

More information: RHUDE

Presentation on 22nd June at From 17:30 to 19:30
RSVP: Karla Otto Paris / Julien Dufour : rhude@karlaotto.com
Showroom from 23 to 27 June @ 247 showroom, 64 rue Pierre Charron, 75008




UNTITLED


The Parisian brand Untitled, was born from the association of the creative duo Pascal Humbert and François Joos. The first collection was presented in January 2018 at the « Nouvelle Affaire Gallery » in Paris and at the Ekseption shop in Madrid. Designed as an introduction to the public and to the press the Série N°1 consisted of limited edition pieces. Untitled’s "no gender" collections are composed of a ready-to-wear line and a craft line; allowing, thus, to obtain instinctive pieces and pieces with an artistic approach. The designes are conceied and drawn in Paris, capital of France, the technical pieces are made in Portugal and certain accessories are produced in Italy.

« We have the desire to design a brand that respects the environment. For this reason fabric scraps are reused for the artisanal line while unsold pieces are reinterpreted and complete the story of the next collection. This "recycling" is part of each collection: it is a collective necessity today. »

The series are nomadic, exposed in a handful of points of sales whose global universe is thought to be always arranged in their own environment. In addition, they are offered in an ephemeral shop, an installation, a video, a look-book and a fanzine.

Watch the video of the last collection Série N°1

Runway show on 23rd June at 10:30
RSVP: CATHERINE MIRAN: valerie.l@catherinemiran.com
Showroom from 24 to 26 June, 108 avenue Ledru Rollin, 75011