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London Men’s Fashion Week - Spring-Summer 2020 -


This year’s men’s English Fashion Week designs reinterpret English culture through innovative architectural forms from June 7th to 10th.

The new intellectual crush of British Fashion, Edward Crutchley warns us of the dangers of nostalgic or even passéist inspirations that inhabit the world of fashion. This peculiar feeling he tackles resonates with ambiant nationalism in Great Britain as in Europe.

Edward Crutchley

His collection evokes Margaret Thatcher years with a twist: a multiethnic cabin of models winking and making fun of kitschy residential English suburbs.

Samely, the most expected show, that of Charles Jeffrey Loverboy , was entirely inspired by female military uniforms.

Charles Jeffrey Loverboy

The winner's show, Samuel Ross’ cement-colored sportswear, between Kubrick’s Space Odyssey and Tadao Ando’s Church Of The Light design was about social architecture. His brand, A-Cold-Wall won the BFC / GQ Designer Menswear Fund, supported by JD .com, Inc, the Chinese distributer. This year's award is worth £ 150,000 and includes 12 months of high-level mentoring. Samuel Ross's competitors were Cottweiller, Edward Crutchley, Liam Hodges and Grace Wales Bonner.

Samuel Ross

Another notable show was John Lawrence Sullivan’s designed by Arashi Yanagawa. The amazing musical performance given during his show summed up his dark and strange vision of nostalgia: under a 19th-century railroad bridge, the Dicepeople played and sparked public applause at the runway’s final.

John Lawrence Sullivan's SS20 show in London