The new edition of White, dedicated to women’s wear collections and beauty, will take place from the 28th of February until the 2nd of March and will expand the exhibiting area.

Via Tortona, the creative area of Milan is becoming the favourite destination of the fashion people because of the upcoming edition of White.
The trade show opens on Sunday the 28th of February until the 2nd of March for the woman’s fashion week.
About 350 brands will showcase their A/W 2010/2011 apparel and accessories collections at the same time as the Milan catwalks.
In the same dates opens also White Beauty, the second edition after the big outcome of the first one in September 2009.
The big news of this A/W 2010/2011 is the opening of a second exhibiting area at the 54 of Via Tortona in the Ex-Ansaldo building in addition to the historical location of White in Superstudio Più.

Stefano Guerrini©modemonline