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In “Smell” of White
by Modem – Posted February 26 2010
© Modem

Is starting the second edition of White Beauty beside the woman apparel trade show.

Contemporaneously to White, for the second time after the big success of the last September edition, starts White Beauty in ex-Ansaldo area at the 54 of via Tortona .
The trade show is totally dedicated to beauty products, especially perfumes, and different proposals oriented to research making the show a kind of “department store” of beauty.
Lots of important brand are involved in this project, Shisheido, Serge Lutens, Korres; There will also be a news: “White Odore”, an olfactory interpretation of White made by the perfume makers of Mane company Karine Dubreuil and Danielle Bigotti .
This collaboration has lead to the creation of a home fragrance that through the new Oikos Fragrances technology will be spread in the trade show.

Stefano Guerrini©modemonline

© Modem