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Y-3 shop opening in Hong Kong
by Modem – Posted March 25 2010
© Modem

In Hong Kong many celebrities host the opening and catwalk of the new Y3 shop, brand born from the collaboration between Yamamoto and Adidas.

Last Saturday in Hong Kong a new Y-3 has been inaugurated in the art mall K11 on Hanoi Road in Tsimshatsui neighbourhood.
To celebrate the event a catwalk was held in the Exhibition Centre, where the designer Yohji Yamamoto, actor and singer Andy Lau, the top model Du Juan and other VIPs participate.
On the catwalk have been presented Y-3 garments like laser-cut t-shirt for him, asymmetric skirts for her, and other pieces all inspired to the colours of the football teams sponsored by Adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France and Russia.
This event has also been the occasion to present the new communication campaign by photographer Alasdair McLellan and video-maker Theo Stanley.

Stefano Guerrini ©modemonline

© Modem