B&B Italia inaugurates its first Parisian flagship store | Modem Mag

On April 8, the Italian modern furniture company B&B Italia inaugurates its first parisian flagship store.

In association with Silvera, B&B Italia opens a 750m² flagship store in the heart of Paris, which will exhibit Home, Outdoor and Project collections. Designed by the architect Jean-Marie Massaud, the place reflects the brand values : quality, comfort, modernity and intemporality.

This new flagship store shows the will of B*B Italia to be present in all the majors capitals, in particular in Paris, city of creation, and consolidate B&B Italia major role on the contemporary furniture market.

The collaboration with the prestigious design retailer Silvera aims at guaranteeing the success of the implantation and consolidates a long-time collaboration, introduced with Silvera showrooms.