After the reorganisation of the July 2023 edition of the Premium and Seek trade shows in Berlin, Jorg Armtz, CEO of the Premium Group, and his team made by Maren Wiebus, Franziska Diers and Marie-Luise Patzelt, announce new initiatives and intentions for the January 2024 edition.

The positive attitude that has motivated the Premium Group to make unprecedented choices in the past is now present in the new initiatives and dynamics prepared for the upcoming Berlin trade shows in January 2024.

In addition, the decision to prioritise the needs of buyers and the market led Premium Group to choose different dates than Berlin Fashion Week for the first time, which will subsequently be held from February 5 to 8, 2023.

- NEW INSIDER ROUND TABLES
"{We are fundamentally rethinking trade fair concepts and are actively responding to the needs of our community. And they also need a personal exchange at eye level outside the main events. To this end, we will be organising Insider Round Tables over the next few months, to which we will invite selected buyers and brands in order to master the current reality and the future together in the best possible way. The first Insider Round Tables will take place in Munich, Düsseldorf and Berlin, with more cities to follow.)" Jörg Arntz, Managing Director of the Premium Group

- BUYERS ON STAGE
"The integration of our content programme into the formats, as well as the response to it, has been super positive and we will soon be introducing new, exciting speakers and curated trends that the industry needs to know about. What's new is that we will involve the retail sector more comprehensively, present innovative cooperations and best practices and discuss specific pressing issues in expert panels with buyers and brands. We are already looking forward to welcoming Tim Kälberer from Wormland, Daniel Steindorf from No Rooms and Christian Villwock from Anita Hass." Maren Wiebus, Premium Group Creative and Event Director

- OPTIMISED BRAND CATEGORIES AND MEETING SPACES
"For the January date, we will expand our brand portfolio, consisting of curated international brands, and put at least as much passion into the selection as we did in July. For this purpose, the brands will be divided even more clearly into categories in order to make the on-site experience even clearer. This will enable buyers to search more specifically for brands that match their interests. There will also be several meeting spaces on the event grounds where brands, buyers and press representatives can meet and exchange." Franziska Diers, Show Director PREMIUM

- EXCLUSIVE TOURS AND COLLECTIVE EMPOWERMENT
"I am proud to be part of SEEK. 365 days a year I work with strong and inspiring people who push the fashion industry forward in terms of sustainability, challenging traditional (often outdated) cycles, marketing and distribution strategies and focusing absolutely on the product, its benefits and design. The community includes my team, exhibitors and buyers. Through exclusive tours and events, we actively bring them together and get to the heart of the issues that we all face." Marie-Luise Patzelt, Show Director SEEK

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Premium & Seek Berlin FW 2024-25
January 16 & 17, 2023
Station Berlin
Luckenwalder Strasse 4-6
10963 Berlin