In January the spotlight is on the winter edition of Pitti Uomo, the menswear trade fair running from Jan. 09 to 12, 2024 at the Fortezza da Basso in Florence. Given the current international context, the event is confirmed as an essential point of reference for designers, buyers, and the press. Not simply a preeminent showcase for the next Fall/Winter collections, but also a place that, at every edition, mirrors the latest trends, creativity, and new demands of society. In this regard, the choice of Luca Magliano and Steven Stokey-Daley as the guest designers is emblematic: two young creatives who will bring to the Fortezza lots of inspiring ideas, in addition to the spectacle of their fashion.

With regard to attendance, the number of exhibitors continues to grow thanks to the return of some important key brands. In January Pitti Uomo will be presenting the collections of 835 brands, 43% of which are from abroad. All the various facets of the Pitti Uomo format are confirmed, with a layout that turns the spotlight on the individual sections, with special focuses on vintage and the world of pets, as well as an expansion of the international collaborations with the launch of Neudeutsch, a special project on new-wave German fashion design.

Pitti Uomo is, for all effects and purposes, an unmissable opportunity for comparing notes, which makes Florence a leading city in the fashion salon sector," said Raffaello Napoleone, ceo of Pitti Immagine. "From our special observatory, we perceive our brands’ desire to be present in Florence to be seen, and to meet up with international clients. On this front, we are confident in widespread participation from foreign buyers. In a unique and spectacular setting that brings together all the key players from the international fashion scene, Pitti Uomo provides a one-of-a-kind overview of the new collections and the opportunity to gain valuable feedback on market trends and major creative scenes. The Pitti team's scouting work has been thorough, and, as always, we believe the Florentine setting will add further value to the special projects on the calendar."

The Italian Government and the Ice-Italian Foreign Trade Promotion and Internationalization Agency which works for Italian companies promote Florence’s role in Italian fashion’s internationalization strategy by supporting the 2024 Pitti Immagine fairs. An essential contribution to the program of incoming delegations of top foreign members of the trade, the promotion, and special events.

"Thanks to this collaboration, we can invest valuable resources in inviting buyers from emerging markets, both those we identify as potential new clients for high-quality Made in Italy products and those who are already becoming important for our national exhibitors," commented Agostino Poletto, general manager of Pitti Immagine. "For this activity, we have worked with the staff of ICE Agency offices abroad, always finding expertise and in-depth knowledge of the respective distribution and consumption contexts, crucial elements for serious planning."

Pitti Immagine Uomo 105
January 09 - 12, 2024
Fortezza da Basso
viale F. Strozzi 1
50123 Firenze
uomo.pittimmagine.com