About 200 brands, 69% of which are from abroad, will be presented during the edition of Pitti Bimbo 98, the Florentine trade fair dedicated to children's wear running from Jan. 17 to 19, 2024. The participating brands will present their FW 2024-25 inside 5 areas of the event: 100% Bambino, Smart Kids, The Kid's Lab!, Apartment, and The Nest.

"Pitti Bimbo is an event that is constantly transforming. Anyone working in the kidswear and family lifestyle sector just has to come to Florence because here they can find a reliable compass to help find their way around evermore articulated scenarios," said Agostino Poletto, general manager of Pitti Immagine. "In the space of just a few years, the kidswear market has been revolutionized by new lifestyles, different consumer trends, and rapid social changes. We at Pitti carefully observe all these indicators in order to be able to propose a fair that is not only commercial but also the birthplace of ideas and strategies for the business of tomorrow."

The January edition will have a strong focus on green materials, tailored clothing, and cocoon atmospheres (like those in the Editorials dedicated to pajama parties). In fact, Pitti Bimbo anticipates one of the main trends coming to the world of kidswear: the rediscovery of and search for traditional values, quality, and excellence. On the footwear front, alongside sneakers, there is a return of the desire for leather shoes, rigorously made in Italy. Moreover, sustainability continues to be a central theme: once again, at this edition, Pitti Bimbo will be proposing a selection of internationally conscious fashion brands that bring forward issues connected to our planet’s resources and the ethical nature of the whole production chain.

"PittiTime" is the theme of Pitti Immagine's winter fairs and the new Pitti Bimbo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus. The theme is interpreted in a junior key, where time is a trip that erases both distance and the clock hands.

The atmosphere around the Pitti Bimbo brands will, as usual, be filled with creativity and professionality, also thanks to the calendar of events, exhibitions, special participations, and international guests: influencers, experts, journalists, designers, and bloggers. However, as is only normal, the real protagonists will be the kids. The second edition of Petite Parade, the new Style Piccoli exhibition will be an unmissable rendezvous as well as the events proposed by the brands including the Molo performance by a very young DJ. There will be new formats, including the debut of the special fashion Speed Dates, which will give companies a chance to meet with the press and buyers.

Pitti Immagine Bimbo 98
January 17-19, 2024
Fortezza da Basso
viale Filippo Strozzi 1
50129 Firenze
bimbo.pittimmagine.com