In their continued effort to promote French fashion on an international stage, Promas French Menswear Fédération and the DEFI (Développement des Entreprises Françaises de l'Industrie de la Mode) organization join forces for the third time to support the participation of 27 French brands at the upcoming edition of Pitti Uomo 105, taking place from January 9 to 12 at the Fortezza da Basso in Florence. Featured in this lineup are both established and emerging names, including two brands making their debut at Pitti Uomo: Ouest Paris and Valette Studio.

As part of their broader commitment to fostering the global development of the French men's fashion industry, Promas also has the innovative Promas LIST platform. Seamlessly connecting buyers with French menswear companies, Promas LIST serves as the ultimate hub for discovering the latest trends, accessing detailed brand information, and establishing valuable connections.

Accessible at promaslist.com, this platform ensures 24/7 support and international visibility, paving the way for limitless possibilities in business collaborations.

Pitti Uomo 105
January 09 - 12, 2024
Fortezza da Basso - Firenze
The French Brands at Pitti Uomo 105: Again, Album Paris, American College Usa, Armor Lux, Bask In the Sun, Baziszt, Bombers Original, Chapal, Corso Mille, Coltesse, De Bonne Facture, Figaret Paris, Gunther, Homecore, Jagvi, Le Temps Des Cerises, Les Garçons Faciles, Noyoco, Olow, Ouest Paris, Pas Une Marque, Seraphin, The Hideout Clothing, True Tribe, Valette Studio, Veryrare, Yves Salomon.

promaslist.com