Istituto Marangoni continues to bet big on artificial intelligence and present the first digital fashion event with the support of AI. Called "I AM AI", the project takes fashion exhibitions to new heights by immersing audiences in the metaverse, transcending geographical boundaries, and redefining the way we experience and interact with fashion. The metaverse serves as a dynamic platform, seamlessly blending creativity and technology to redefine the traditional fashion show experience. The digital format of the event transcends geographical limitations, inviting a global audience to witness the culmination of months of hard work and creative ingenuity from seven diverse corners of the world.

Digitally crafted in CLO3D by the talented graduate students of Istituto Marangoni (Milano, Firenze, Parigi, Londra, Mumbai, Shanghai, Shenzhen, Miami, and Dubai), the collections undergo a digital transformation with the exploring aid of AI tools during the research and inspiration phases.

This immersive experience is brought to life in collaboration with the creative agency Monogrid, weaving a narrative within an AI-generative visual setting that represents the unique essence of the seven cities where the campuses are located. The digital performance unfolds in an exhibition room, providing the audience with the opportunity to delve into the intricacies of the creative process behind each artwork. Attendees can explore individual student profiles and engage in an interactive styling game, adding an extra layer of immersion to this revolutionary fashion exhibition. A jury of professionals from the luxury business will vote for the collection that better expresses the innovation and the creative approach with CLO3D.

The collections presented at "I AM AI" showcase the graduates' creativity and adaptability to the virtual environment. Each student presents three iconic looks, carefully crafted to seamlessly blend with the virtual landscape. The fusion of technology and aesthetics has birthed collections that go beyond the constraints of physical reality, embracing the limitless possibilities of the metaverse.

"I AM AI" is not just an event; it's a celebration of global collaboration in the metaverse, bringing together fashion enthusiasts, industry professionals, and students from around the world. The event sets the stage for future fashion showcases, demonstrating the limitless possibilities that technology offers to the world of design.

Photo: Collections - Digital Fashion Experience. Courtesy Istituto Marangoni