Supreme Kids is ready to present all the trends in the children's fashion market for Fall Winter 2024/25 from January 26 to 28, 2024 at the MTC world of fashion, House 1, Ingolstädter Straße 45.

In the new season, Supreme Kids is once again focusing on a balanced mix of new labels and returning brands. The order platform combines international brands with local brands. Big players stand alongside small niche brands and make up the unique vibe of Supreme Kids.

The new "Marketplace" area in cooperation with "Family Circle x Supreme Kids", which is integrated into Hall 3, will bring more innovative lifestyle brands from the kids' segment to Munich for the first time. The Supreme Group team has recognized that the Kid's market can offer more than "just" children's fashion, accessories, and shoes, including exhibitors who cater to the theme of initial equipment. The trend is towards a broader product portfolio, a kind of children's world of experience that buyers and visitors are looking for. This creates synergies that offer both bricks-and-mortar and online retailers the opportunity to put together exciting and varied product ranges, which are ultimately decisive factors for a successful business. Fab Fab Stickers; Ten Little Fingers; Tutaonana; Waschies (Vox TV show Hell of the Lions) and Mini Rodini with a pop-up area, the Aromacare brand Babyduft from Switzerland, and the Wonderwuzz brand with its modular design play sofa for children will all be presenting themselves in the new concept area.

Newcomers, new exhibitors, and brands exhibiting at Supreme Kids for the first time include Donsje from the Netherlands, Tom Tailor, Komm Mit Ans Meer, Kleine Flitzer, Chaser GmbH, Roarsome from England, Ernst Feiler GmbH, a traditional German company since 1928, Woolrich and many more. The order platform is seeing an increase in niche brands and, for the first time, exhibitors from the USA such as Swp by Irina, from Australia such as Tutu Du Monde and Orzo, and from Kazakhstan such as Matematika.

In addition, the Supreme Kids product portfolio will be rounded off by well-known and loyal exhibitors who have seen the order platform as the medium for the children's fashion market for years. Guess, Liewood, Tommy Hilfiger, Calvin Klein, Levi's, Nickel, and Playshoes will be back again.

"It is important that we are also open to change," said Aline Müller-Schade, managing director of The Supreme Group. "We try to adapt Supreme Kids to market conditions and the wishes of exhibitors and retailers to be able to offer a good and balanced ordering environment for the Kid's market. With our Marketplace, we are creating an attractive new area that every retailer should discover for themselves. We are not surprised by the feedback from international brands, as the presentation and order opportunities in the DACH market are limited. Anyone who wants to be seen is looking for our brand environment."

Supreme Kids
January 26 - 28, 2024
MTC world of fashion / House 1
Ingolstädter Straße 45 / Taunusstraße 45
80807 Munich
www.thesupremegroup.de