Who's Next returns in January, from 20 to 22, 2024 putting 24/25 winter trends in the spotlight. This year's theme is “Freaks From Designers”, celebrating the beauty of fashion with a unique experience in the atmosphere created by WSN focusing on fashion, accessories, beauty, lifestyle, materials, and lingerie.
For 30 years, Who’s Next has stood as the beating heart of the international fashion ecosystem, bringing together the voices of different generations of expertise, professions, and creations. The next edition will host more than 1,400 brands and suppliers, renewing its support for brands with a consolidated buyers service, a Webinar hosted by the NellyRodi agency ahead of the show to inform on new trends or the creation of numerous spaces dedicated. On the international scene, Who's Next confirms the strong presence of five countries: Italy, Spain, India, Greece and Turkey.
“This edition, WSN supports brands and buyers to prepare their show," said Frédéric Maus, ceo of WSN. "With a reinforced buyer service, we are putting in place additional levers to allow them to spend irreplaceable physical moments and to continue exchanges after the show. In a complicated market context, Who’s Next allows brands to meet buyers from all over the world and to develop or re-develop their Wholesale channel.”
Who’s Next invited LISAA and ESMOD students to reveal the Freaks that are in them through a creative project. The two schools, which aim to train the fashion professionals of tomorrow, embarked on the “Freaks Academy” experience with the creation of silhouettes inspired by the theme of the show. Among these, 15 will come to life in the form of an exhibition to be found in several places throughout the event.
A new era for denim which is making a remarkable comeback with the presence of leading brands: Kaporal, Temps des Cerises, Lee Cooper, Salsa Jeans. But also the entry of promising young creations such as M Rof, Belle & Bowie, Kassandre Paris, Matilda Headpieces, Yasss Handmade and Fleeters, with 30% new brands. A collaboration that continues with Ulule and its projects to follow at the show: Chambaret, My Name Is Gigi, Cocoon Paris, AS IKU, Maheyni. In the Fame space, a selection of cutting-edge and ultra-trendy brands such as the essential house Barbour, Crush, the colorful label specializing in cashmere, or the Danish ready-to-wear brand with a bohemian spirit Sissel Edelbo.
During the three days, there will be also areas dedicated to the international jewellery show Bijorhca, taking place in Hall 4 and presenting nearly 150 brands and suppliers, Impact, the eco-friendly fashion space, and the Salon International de la Lingerie and Interfilière Paris in Hall 3, with nearly 250 brands offering lingerie, corsetry, activewear, loungewear, hosiery, men, swimwear, wellness. The Salon international de la lingerie will celebrate its 60th anniversary with an exclusive fashion show.
Brands and buyers can maintain contact throughout the year with the platform The SHOwP, launched by WSN in September 2021. With more than 5,000 retailers and concept stores already customers and 30,000 fashion products available The SHOwP offers a selection of products from the most beautiful fashion, and lingerie, but also sports, optical, and grocery brands, and to discover new brands, or restock collections.
Who's Next - Bijorhca - Impact - Salon International de la Lingerie and Interfilière Paris
January 20 - 22, 2024
Porte de Versailles
1 Pl. de la Prte de Versailles
75015 Paris
whosnext.com
