Promas and DEFI in their continued effort to promote French fashion on an international stage, join forces for the third time to support the participation French brands at the edition of Pitti Uomo 105, Featured in this lineup are both established and emerging names, including two brands making their debut at Pitti Uomo: Ouest Paris and Valette Studio.
Focus on Ouest Paris and Valette Studio.

OUEST PARIS

Our Story: founded In 2022 by Arthur Robert, Ouest Paris is a mix of a designer brand, streetwear and denim, a mix of Paris, Biarritz and California.
Our materials: raw denim, skate-inspired pieces, folk volumes, workwear details and durable fabrics.
Our products: a cool and creative complete wardrobe, with most products being manufactured within the eu, and at the fairest price possible.
Proudly based in a multicultural city, Ouest Paris is fully aware of the environmental and societal issues of our times.

VALETTE STUDIO

Pierre-François Valette founded Valette Studio in 2020. In three seasons, this graduate of the Chambre Syndicale, who also trained with Isabel Marant and the house Saint Laurent, has come up with an idiosyncratic '“casual couture” aesthetic for men and women, peppered with quirky touches, in sync with a new generation constantly migrating between formality and streetwear. Each collection explores numerous art and literature references, from Andy Warhol to Albert Camus and David Bowie, legends whose renegade mindsets jibes with the spirit of the brand.

Pitti Uomo 105
January 09 - 12, 2024
Fortezza da Basso - Firenze

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The French Brands at Pitti Uomo 105: Again, Album Paris, American College Usa, Armor Lux, Bask In the Sun, Baziszt, Bombers Original, Chapal, Corso Mille, Coltesse, De Bonne Facture, Figaret Paris, Gunther, Homecore, Jagvi, Le Temps Des Cerises, Les Garçons Faciles, Noyoco, Olow, Ouest Paris, Pas Une Marque, Seraphin, The Hideout Clothing, True Tribe, Valette Studio, Veryrare, Yves Salomon.

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