Andam fashion prize, the international competition dedicated to emerging designers, named Anthony Vaccarello, Saint Laurent creative director, as president of the jury and mentor of its edition 2024.

“Andam is very important for Saint Laurent and myself. It was presided over by Monsieur Pierre Bergé from the first contest and for almost 30 years and I had the chance to be one of the prizewinners," commented Vaccarello, Italian-Belgian creative, winner of the award in 2011. "For those reasons, I am sincerely honored to join as President the jury for this special anniversary edition and to hold the 2024 Andam at the Saint Laurent House. Today, as Saint Laurent Creative Director, I feel a duty to support emerging talents and new brands in fashion.”

Andam opens its 2024 competition with a global endowment of €700.000. The main Andam Fashion Award grants a French, or a foreign designer willing to establish a sustainable business in France, thus contributing to the dynamism of Paris fashion scene and the French industry. Aside to the €300.000 rewarding the winner of the Grand Prize (this prize was achieved last year by the Parisian designer Louis Gabriel Nouchi with his brand Lgn), the jury will give a Special Prize of €100.000 to one of the Grand Prize’s finalists. Mentor of the edition, Anthony Vaccarello, Creative Director of Saint Laurent, will offer the two winners a privileged one year mentorship on both the creative and strategic dimensions of their business, in order to develop their label and establish quickly their global reputation.

“I founded the Andam Fashion Awards in 1989 to reveal and support the emerging talents in contemporary fashion," Nathalie Dufour, Andam’s founder and director. "Today, Andam's mission has extended to all sectors of our cultural industry and the dialogue that we create between the young designers and innovative start-ups that we reward and our sponsors is essential to think together and effectively initiate the necessary transformation of our industry. I am very proud of this unique virtuous ecosystem that we have gathered over 35 years.”