The Parisian trade show Tranoï takes place at the Gaîté Lyrique, in the heart of The Marais district, from January Thursday 18 to Saturday 20, 2024, in conjunction with Paris Men's Fashion Week. The event presents best trends for the FW 24-25 season with 40 designers and creative brands, including a dozen from France. The selection reflects the commitment of brands in 3 values: sustainability, creativity and know-how, from a contemporary offer to contemporary creative designers for ready-yo-wear and accessories, in addition to an introduction of a lifestyle selection and a selection of women pre-fall collections.

Tranoï offers women’s fashion brands the opportunity to present and show their collections in advance of PFW Women from January onwards. This gives them visibility with buyers right from the start of the season. Instead, the range of men’s accessories is expanding, and some designers are becoming unisex. A trend that allows everyone to make the collections their own, and allows new styles to emerge.

A new generation of French designers for men includes Lebrun, the Paris brand inspired by the urban lifestyle; Ekivoc, the minimalist and avant-garde label bringing together the codes of minimalist elegance and French sportswear; the eco-responsible and socially conscious brand Baziszt, founded in Paris in 2021, the Italian handmade footwear brand Hidnander, and Countrymade which takes a contemporary approach to design while preserving the artisanal strength of the Indian crafts. After a season hiatus, the Parisian brand of luxury-contemporary clothing Gunther returns at the men's edition of Tranoï with a special event on Thursday, January 18.

Among lifestyle brands, three label have been added to the range, offering a global assortment and ideas that complement the fashion offer. They are Spiritum, Lola Mayeras, and Antinomie.

Tranoï Men & Pre Fall
January 18 - 20, 2204
La Gaîté Lyrique, 3bis, Rue Papin (Paris, IIIe arrondissement)
www.tranoi.com