Pitti Immagine Bimbo no. 98 presents the new kidswear collections for the next fall/winter 2024-2025 season and a selection of lifestyle proposals for the world of kids at the Fortezza da Basso in Florence, from January Wednesday 17 to Friday 19, 2024. The event showcases 215 brands, 60% of which from abroad.

Inside the Fortezza da Basso five sections presents kidswear: the various styles and many curious features linked to the world of children. There are 100% Bambino, Smart Kids, The Kid’s Lab!, Apartment, and The Nest. These see the addition of PittiPets, the debuting section dedicated to the world of pet friends, inseparable companions of children in moments of play or tenderness. All the brands participating in Pitti Bimbo 98 at the Fortezza da Basso are also present on the Pitti Connect digital platform.

The companies taking part in this edition, new names, debuts and returns to the fair, include key international kidswear brands like: Etro, Fay, Giro Quadro, Khrisjoy, Ludovica Amati by Nanan, Philipp Plein, Pucci, Retour Denim de Luxe, and Retro Kids Georgia.

On the Ground Floor of the Central Pavilion, the UniCredit Bimbo Arena comes to life, a new open, colorful, and stimulating space dedicated to meetings, talks, workshops, performances, presentations, and events by exhibitors, the press, and influencers. Here, companies and industry operators can also delve into the most pressing topics shaping the kidswear world agenda, from sustainability to the evolution of communication, thanks to a packed schedule featuring designers, stylists, bloggers, and experts. Highlights include the talk "I Want to be Green" with stylist Giorgia Cantarini and designer Marina Spadafora, two training sessions curated by Istituto Marangoni Firenze, two talks by Internazionale Kids magazine, the new fashion speed dating session "Pitti Time-Time to meet," and much more.

At this edition, Pitti Bimbo spotlights on the special participation of Inda Kids, a sales and strategic consulting agency with thirty years of experience in the children's sector in Italy. In a series of spaces in the Area Monumentale of the Fortezza da Basso, Inda Kids will showcase the new collections of leading names in kidswear, including designer labels and innovative brands: Balmain, BonTon, Caffé d’Orzo, Douuod Kids, Eleventy Milano, Etro, Fay, Fenty x Puma, KhrisJoy, Missoni, Polo Ralph Lauren with its accessory collection, Pucci, Simonetta, Stella McCartney Kids, Tartine et Chocolat, and Juicy Couture.

After its successful launch at the last edition, the format designed to valorize the protagonist brands in Apartment and The Kid’s Lab returns. Petite Parade is part catwalk show, part performance and part playtime. A colorful show where the protagonists are kids and their unique way of interpreting the new collections. Staged in the Cavaniglia Pavilion, the event is curated by From Studio and inspired by the main theme of the Pitti Immagine winter fairs: PittiTime. The brands: Appulu, Haidænd'si:k, Infantium Victoria, Kombizona Kids, Pype, Raspberryplum, Upa, Walkiddy.

Pitti Immagine Bimbo 98
January 17-19, 2024
Fortezza da Basso
viale Filippo Strozzi 1
50129 Firenze
bimbo.pittimmagine.com

Photo: Pitti Bimbo 98