Supreme Body&Beach is the industry meeting point and order fair for lingerie, corsetry, day and nightwear, hosiery, home, lounge, activewear, and swimwear not only for the Dach market but also for top international buyers. This season, Supreme Body&Beach is once again setting a positive example in the national and international trade fair environment and is positioning itself as the strongest order platform in its segment. The demand for exhibition space is consistently high and emphasizes its relevance and importance for the ordering process.

Over three days, from February 4 to 6, 2024, the order platform will present all the key trends for autumn/winter 2024/25 and all the relevant brands and manufacturers in the lingerie market. The concept of Supreme Body&Beach paints a comprehensive picture of the market and creates a balanced interplay of brands, newcomers, and the who's who of the trade in the MTC world of fashion, House 1, Ingolstädter Straße 45 in Munich.

"With Supreme Body&Beach, we have been offering a successful constant for the bodywear market for years. We bring all the big brands to the space, discover new small independent labels, and repeatedly convince manufacturers and agencies to choose our order platform at the start of the season for retailers to view. We arouse emotions, empathy, and positivity," said Aline Müller-Schade, managing director of The Supreme Group.

Established brands taking part in the event include Nina Von C., Calida, Vossen, Mey, Speidel, Hanro, Marie Jo, Prima Donna, and Sarda. To emphasize the novelty of labels, Hall 5 will feature a Newcomer Area for the first time. A handful of labels that are completely new to the bodywear market will be showcased here. This newcomer area also draws retailers' attention to possible add-ons for an exciting expansion of the product range. The Beauty Labs GmbH agency with the brands Lenika and Demarés, Alto Milano-Luxury Socks, the French brand Club Orangée, Anil from Istanbul, the Ukrainian lingerie brand Ajour, Pitaya and the Italian company Filologiko Srl with the ROberto Ricetti collection can all be found here.

The product portfolio is rounded off by returning exhibitors such as Celestine Lingerie from Potsdam, Guess, Just Eve, and lingerie from Ammann-Isco-Textilwerk Gebr. New exhibitors at the upcoming Supreme Body&Beach include mt trade mark GmbH with DIta Von Teese, Maaji, Montelle, Von Follies By Dita Von Teese, and the Italian agency Prisco Srl with collections such as Prisco The Collection, Prs, and Punto.

On Sunday evening, February 04, 2024, the Vianesse Lingerie label will be launched with an exclusive fashion show. The innovative lingerie brand has a clear goal: every woman should feel comfortable, confident, and beautiful in her skin, regardless of her size and figure. Behind the brand is none other than Yurdanur Steck-Body Wear Consulting, an expert who has been providing retailers with in-depth insights from the lingerie industry for years as a speaker at Supreme Body&Beach.

Supreme Body&Beach
February 4 - 6, 2024
MTC world of fashion, House 1
Ingolstädter Straße 45, Munich.
www.thesupremegroup.de