White Village returns after the great success of the turnout found in the September 2023 edition. The program includes public activations, developed and brought to life within the Tortona Fashion District, to confirm and develop a wealth of concepts of “Fuori Salone” of the fashion week. Events, cocktails, tastings, Dj sets and performances will be organized in the locations of the circuit: White Garden at Superstudio, White Bistrot at Phyd, Botanical Club, Mudec, and the Visconti Pavilion.

At the latter location, running on the same dates as White, the “Looking Back” event will open its doors to an exhibition area set up according to White's criteria, dedicated to a selection of retro-like clothing and accessories collections, antiques, and collectible offerings. The event was created in collaboration with East Market: Milan’s first vintage event dedicated to individuals and professionals, where everyone can buy, sell, and trade: it comprises everything from the most sought-after vintage clothing, the finest handcrafted pieces, the rarest vinyl records to colorful furniture accessories.

These components welcome a wide range of visitors keen to peruse the East Market format, thus creating a real Village in an exclusive entertainment context with bar areas and music until late in the evening.

With great excitement, the musical partnership with Mtv Italia is confirmed, which will involve its talents in White Village events with different DJ sets every night. There’s also a willingness to strengthen the collaboration with Botanical Club, a trendy venue in the Tortona District, which will host brunches, lunches, aperitifs, and musical entertainment during the day and late into the evening. Enabling the success of all food and wine events will be a pool of professionals from BioQitchen, the green soul caterer of HQ Food and Beverage Group, who will manage the all-day service at Padiglione Visconti and White Casa and take care of the evening events open to the public at White Village. This, alongside a range of events organized in a broadened capacity. BioQitchen itself will enrich the program of afternoon activities by bringing content and organizing master classes and workshops at White Casa. Cultural activities are also planned within the Tortona Fashion District, related to topics such as sustainability, innovation, and digitization, as well as insights into the impact artificial intelligence is having on the fashion industry. The spotlight of White Village is on the leading companies of the Italian production chain, pillars of the fashion industry, therefore deliberately made protagonists during the fashion week.

M.Seventy, White's organizing company, takes on the role of director for a narrative that focuses on the Italian production chain and creative realities from lesser-known geographic areas, not yet sufficiently developed in the fashion segment.

In this regard, already in the past White has been the protagonist of the debut of young talents, bridging the gap between designers and the savoir-faire of Italian manufacturing. Thus, a project with a plethora of possibilities for development aimed at emerging countries was born, whose creativity is still unexpressed. The project, in collaboration with Daniele Sanzeni, a leading figure in the textile world with more than 35 years of experience in leading companies in the sector, will be presented on Friday, February 23, on the stage of the Mudec Auditorium where there will be a rich program schedule. The appointment will fall into place in collaboration with Tig Events, a company that has been presiding over the Italian digital, Ict, and retail community for more than 15 years.

The February 2023 appointment will not miss Fabio Tamburini, ceo of the Albini Group, who, since the beginning together with Massimiliano Bizzi, has outlined the boundaries of this ambitious project. The topic of the impact within the realm of artificial intelligence across the fashion industry will be analyzed by the London-based society Mesmerise. Among the speeches, there will be a representative from Unido: the United Nations Industrial Development Organization that specializes in promoting and accelerating sustainable development in emerging countries to improve living conditions in the world’s indigent areas.

White Village
February 22-25, 2024
Tortona Fashion District - 20144 Milano
Locations: White Garden @ Superstudio - White Bistrot @ Phyd - Botanical Club - Mudec - Visconti Pavilion
whiteshow.com