During the 2024 FW Seoul Fashion Week, from February 01 to 03, the largest domestic fashion order exhibition trade show will occur at DDP Art Hall 2. The trade show will include 68 clothing brands, as well as accessories and jewelry brands, including brands participating in Seoul Fashion Week fashion shows. Numerous fashion industry professionals from major domestic and international department stores, concept stores, online shopping malls, showrooms, and fashion-specialized investment companies are expected to attend.

Over 100 foreign fashion buyers will visit the trade show this season. Seoul Fashion Week has strengthened the criteria for selecting participating buyers to identify buyers with a high potential for actual orders beyond simple invitations. This process is expected to have a positive effect, increasing the recognition and status of K-fashion brands in the global market.

At the 2024 FW Seoul Fashion Week Trade Show, the government organizes Seoul downtown showroom tours for buyers. The showroom tours will be divided into two courses, Gangnam and Seongsu, and there will be five opportunities to participate during the Trade Show period. The Gangnam course will consist of 15 domestic designer fashion brands, including Julicoulumn, which will be featured in the opening show of the 2024 FA Seoul Fashion Week and Ideal Showroom (KLjun, Coor, etc.). Buyers will be able to more directly experience the collections of various designers who are in action at the center of Seoul, outside the limited space of DDP.

The Seongsu course is filled with powerhouse fashion brands boasting enormous influence in the domestic fashion market, including People of the World, Rerhee, and Marhen J, etc., as leaders in Seongsu's local creative scene, alongside major players like Empty and Musinsa Standard, operated by Musinsa. Seongsu actively facilitates meetings with International buyers for brands that had been less visible in previous trade shows, supporting Korean designers in their ventures into overseas markets.

Seoul Fashion Week Tradeshow
February 01 - 03, 2024
DDP Art Hall 2