SIX BRANDS BY SEOUL FASHION WEEK FW 24-25
We dedicate “Chapter 1” to Seoul Fashion Week and we would like to highlight the following first six Designer Brands: Doucan, ul:kin, Greedilous, Jiminlee, BLR, 51Percent .
Click on the designers' images to find out more
DOUCAN
Designer Choi, Chung Hoon
2024 FW Season Concept: Heterotopia In Doucan.
Heterotopia is the opposite of utopia, an ideal world that exists in imagination
Doucan creates a space containing my own special value and meaning that exists in the real world. Doucan creates a space containing my own special value and meaning that exists in the real world. Fabric matches of various textures, unique details, iconic monograms, and various clothing structures were combined to create a unique silhouette. In [Heterotopia In Doucan], new beauty and deep emotions are freely expressed.
UL:KIN
Designer Lee, Seongdong
2024 FW Season Concept: The Messenger.
Designer Lee Seong-dong, who marks the 10th year of delivering various messages through the collection, designates the collection theme itself as "The Messenger, Messenger or Delivery" and talks about the greatness of mankind that conveys stories and meanings beyond time and space . This collection represents designs inspired by old postmen's costumes and looks that represent the harrowing times of war. This is a token of overcoming difficult times, and a symbol of not forgetting. ul:kin introduces this concept through eco-friendly materials with its own sophisticated yet grunge and wild style. In particular, through special collaboration with the Ministry of Unification of the Republic of Korea, stories about things that are forgotten and things that we should never forget are calmly told through fashion.
GREEDILOUS
Designer Younhee Park
2024 FW Season Concept: Snowfalls in Africa.
When the cold winter comes, I always imagine traveling to the unknown world of Africa that comprises the richness of its great nature, the hot blazing sun, and the diversity of mysterious cultures. The simplified motifs use geometric patterns and colors influenced by traditional African art and techniques. Collage methods utilizing various graphic patterns and color contrasts of jeweled tones found in African art are also used to deliver vivid and clear designs to pursue changes in styles that vary from classic to casual moods.
JIMINLEE
Designer Jimin Lee
2024 FW Season Concept: “Sexuality” “Express” “Human-body form".
This season presents basic items that appropriately mix textiles and cut-out tailoring that originated from men's nude croquis life drawing, and a military collection inspired by Jiminlee's signature textiles. Suit and military suit, which are representative items of masculinity, were selected as Key Item, and based on the key items, we developed and designed genderless items without boundaries between women and men that visually expressed “expression of desire and desire” through cut-line silhouettes. Developing our own camouflage pattern that overlaps seethrough materials, we use recycled plastic, beads, and crystal materials to present a design that not only conveys the message of sustainable fashion, but also visually expresses “the expression of desire and desire” and “the beauty of the body.” Main colors khaki, gray, black, brown The brand's key color, red, is used as a point color.
BLR
Designer Gwon Bongseok
2024 FW Season Concept: The Silent Riot: Capitalism.
Fashion stands on the line between art and commerce. It's an industry that creates something aesthetical, but it also needs to sell those creations to consumers to keep the business run. For me, running "BLR" and growing it with great responsibility, the struggle to find that middle ground between my artistic philosophy and the needs of the consumer deepens each season. The anticipation and anxiety for the growth of the business, now enlarging in my life and overwhelming it, eventually creates a new capitalism of my own, making the invisible answer more and more visible. The overall mood of toned-down colors and heavy materials such as denim, cotton, leather, nylon, and wool create a heavy mood, and the silhouettes are not just any silhouettes but comfortable and relaxed silhouettes that look like its being covered with something.
51PERCENT
Designer Lee Won Jae
2024 FW Season Concept: “ X ”
''I want to freely express the style I pursue without being restricted by anything. X Gender X Age X Sexual orientation X Boundaries X Tendency". 51Percent will be with you in the style of expressing yourself regardless of anything. " your fantasy is our priority "
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