Supreme Body&Beach welcomed the lingerie industry from February 04 to 06, 2024 in Munich. Many well-known major brands, but also small independent brands, used the well-known order platform to present their latest trends in the lingerie and swimwear segment to retailers and to inspire them.

Supreme Body&Beach once again succeeded in presenting a well-rounded, comprehensive picture of the bodywear segment. There were also selected add-on brands from the jewelry segment such as Lenika, Yulyaffairs, Beauty with Demares Skincare, and scents with easy on the beach. The exhibitor Ulla Dessous with the brand Ulla Lingerie Femininé celebrated its 75th anniversary at Supreme Body&Beach together with the actress Elena Uhlig.

"We are satisfied and the trade fair went well for us and the quality of the visitors was also very good. I'm pleased that the trade fair has developed in such a way that many people came from Berlin and other northern regions. Since last summer, we have been working with the actress and influencer Elena Uhlig. We're all delighted that this has worked out," said Toni Weidauer, managing director of Ulla.

It turned out that not only the Dach market found its way to the south of Germany, but also buyers from the north and the greater Berlin area visited the trade show to obtain comprehensive information and customize their product ranges. The specialized trade needs to be able to experience the models and products visually and haptically on site. Many exhibitors are focussing on presenting their products live on models to further increase the emotional appeal. The order platform is and remains indispensable for the specialized trade.

"In these busy times, Supreme Body&Beach is an important and desired meeting point that is demanded by retailers and buyers. It's a source of inspiration, because where else can retailers find inspiration and ultimately place orders? We create experiences and bring products and qualities to life, which is essential for this market," commented Aline Müller-Schade, managing partner of The Supreme Group.

Next Edition Supreme Body&Beach
July 21-23, 2024
munichfashioncompany.com

Photo: Supreme Body&Beach February 2024