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Informa Markets Fashion Transitions to MMGNET Group
by Modem – Posted February 15 2024
© Modem

See > here the video for the launch of MMGNET, the new parent brand identity that interacts with the group's trade shows: Magic, Coterie, Project, and Sourcing at Magic.

A platform that is powered by research-based information and resources that, over the past few years, has equipped it with exclusive content programs tailored to the needs and interests of the fashion industry. MMGNET's mission will revolve around four key areas:
- connection and opportunity,
- actionable industry and market insights,
- inspiration and forecasting trends,
- cost-effective accountability.


"This is more than a rebranding or launch of a new parent brand; this is about addressing how we serve our audience and the industry moving forward, as an evolution of our business. We're focused on doing what we do incredibly well, but better than ever - connecting our customers through our live events - while also enhancing support year-round, both on and offline", says Kelly Helfman, President, MMGNET Group. "We are fashion's go-to-partner for live discovery and commerce, now with MMGNET we can also be the industry's resource for industry connection, insights, business resources, and inspiration."

"This next chapter is about empowering our customers and the industry in new and expanded ways that drive mutual benefit, growth, and progress" said Teodora Nicolae, Vice President of Marketing, MMGNET Group. "MMGNET now exists to address the industry's new needs, and as a synergistic ecosystem that drives more valuable connections across our communities and provides more opportunity than ever for them to interact and engage, to create, to innovate, to discover, and to learn and share knowledge in new ways and new formats."

mmgnetgroup.com

© Modem