Informa Fashion Markets, the organizer of fashion trade events such as Coterie, Magic, Project, and Sourcing at Magic, rebrands as Mmgnet Group and launches a new platform with content, insights, and resources-powered parent brand, Mmgnet. The group's new parent brand, Mmgnet, will connect the industry and communities across its existing premier B2B fashion event brands with exclusive content programs and provide research-driven market insights, seasonal trend forecasting, distinct curation, and unique business resources designed to empower tangible actions and results. Mmgnet will also provide new opportunities for more live connection touchpoints throughout the fashion calendar, new digital marketing opportunities that expand reach and awareness, and a platform to innovate, pilot, and test new formats and products that support current and future industry and customer needs.

"This is more than a rebranding or launch of a new parent brand; this is about addressing how we serve our audience and the industry moving forward, as an evolution of our business. We're focused on doing what we do incredibly well, but better than ever - connecting our customers through our live events - while also enhancing support year-round, both on and offline", says Kelly Helfman, president, Mmgnet Group. "We are fashion's go-to-partner for live discovery and commerce, now with Mmgnet we can also be the industry's resource for industry connection, insights, business resources, and inspiration."

Mmgnet's ecosystem of hero brands, communities, cohorts, products, and services will be built around four key focus areas: connection and opportunity, actionable industry and market insights, inspiration and trend forecasting, and profitable responsibility. At the core of Mmgnet's mission is helping the industry further tap into the limitless potential for partnerships, growth, innovation, and knowledge-sharing possible when more touchpoints are created and the right connections are made, both on and offline. Mmgnet's "fashion-wide" platform will allow for more connections across existing audiences and communities than ever, as well as the ability to create and nurture new communities across the industry.

"This next chapter is about empowering our customers and the industry in new and expanded ways that drive mutual benefit, growth, and progress," said Teodora Nicolae, vice president of marketing, Mmgnet Group. "Mmgnet now exists to address the industry's new needs, and as a synergistic ecosystem that drives more valuable connections across our communities and provides more opportunity than ever for them to interact and engage, to create, to innovate, to discover, and to learn and share knowledge in new ways and new formats."